Priya Patel
WME, a talent agency, has partnered with technology firm Vermillio to protect its clients from misuse of their likenesses through artificial intelligence (AI) technology. Vermillio’s platform, Trace ID, uses AI to track images and protect clients’ intellectual property. The partnership will also explore ways for clients to monetize their likeness and image. The use of AI and protecting artistic assets has been a major concern in the entertainment industry, with some performers dissatisfied with current AI protections. WME’s primary focus is on protecting its clients and addressing this rampant issue.
WME’s partnership with Vermillio aims to protect its clients from the misuse of their likenesses through AI technology. Vermillio’s platform, Trace ID, utilizes AI to track images and protect clients’ intellectual property. One of the main goals of the partnership is to allow clients to monetize their likeness and image.
AI-generated images have become a major concern in the entertainment industry, particularly with the emergence of more sophisticated AI technology. Last year’s actors strike highlighted the need for stronger protections against these synthetic fakes and the unauthorized use of artists’ likenesses.
WME is dedicated to addressing this issue and protecting its clients. The partnership with Vermillio will automate the process of identifying and removing AI-generated images or allowing clients to seek compensation. Clients will provide their digital data to Vermillio, which will record and protect it using blockchain technology.
Overall, the partnership between WME and Vermillio is a step towards safeguarding the intellectual property of artists and protecting their likeness from misuse through AI technology. It also offers opportunities for artists to monetize their image while ensuring authenticity and protection from scams or unauthorized use.
