Priya Patel
TLDR:
- TechCrunch is part of the Yahoo family of brands, including Yahoo and AOL.
- When users use TechCrunch’s sites and apps, cookies are used to provide services, authenticate users, and measure usage.
- By clicking ‘Accept all’, users consent to the use of cookies and personal data for personalized ads and content, and to improve products and services.
- If users do not want cookies and personal data to be used for these purposes, they can click ‘Reject all’ or ‘Manage privacy settings’.
- Users can change their choices at any time through the privacy settings.
TechCrunch, as part of the Yahoo family of brands which includes Yahoo and AOL, uses cookies when users access their sites and apps. Cookies are a common technology that allows websites and apps to store and read information from the user’s device. The purpose of using cookies is to provide services, authenticate users, apply security measures, prevent spam and abuse, and measure the user’s use of the sites and apps.
If users click ‘Accept all’, TechCrunch and their partners will use cookies and personal data, such as IP address, location, browsing and search data, to display personalized ads and content based on the user’s interests, measure the effectiveness of these personalized ads and content, and develop and improve their products and services. This provides a more tailored experience for the user.
However, if users do not want cookies and personal data to be utilized for these additional purposes, they can click ‘Reject all’. By doing so, TechCrunch and their partners will not use cookies and personal data to display personalized ads and content or for the development and improvement of products and services.
For users who want to customize their choices, they can click ‘Manage privacy settings’. This allows users to have more control over their preferences and make changes to the use of cookies and personal data at any time. TechCrunch provides links to the ‘Privacy & cookie settings’ and ‘Privacy dashboard’ where users can access and modify their choices.
It is important to note that user preferences can be changed as many times as desired through the privacy settings. This allows users to have a flexible and customizable experience while using TechCrunch’s sites and apps.
To learn more about how TechCrunch uses personal data, users can refer to their privacy policy and cookie policy for detailed information. These policies provide transparency and clarity regarding the use of personal data and cookies for personalized advertisements and content.
In summary, TechCrunch, as part of the Yahoo family of brands, uses cookies to provide services, authenticate users, prevent abuse, and measure usage. By accepting cookies and personal data usage, users benefit from personalized ads and content. For those who do not wish for cookies and personal data to be used for these purposes, they have the option to reject such usage or manage their privacy settings.
This article is based on the original article from TechCrunch.
