Meta and LG innovate collaboration in XR technology – La Prensa Latina

February 28, 2024

Meta, LG exploring ways to enhance collaboration in XR technology


  • Meta CEO Mark Zuckerberg met with LG Electronics counterpart, Cho Joo-wan, to discuss collaborations in Extended Reality (XR) technology.
  • LG aims to combine strengths with Meta to drive innovation in customer experiences within the virtual space.

Meta CEO Mark Zuckerberg and LG Electronics CEO Cho Joo-wan met in Seoul to discuss enhancing collaboration in the Extended Reality (XR) technology sector. LG expressed its strategic interest in bolstering collaborations with Meta Platforms to expedite its XR ventures. Both companies aim to combine their strengths across products, content, services, and platforms to drive innovation in customer experiences within the burgeoning virtual space.

During the meeting, the focus was on business strategies and the development of next-generation XR devices. Cho, who tested Meta’s Quest 3 headset and Ray-Ban Meta smart glasses, showed interest in Meta’s large language models. LG envisions creating a distinctive ecosystem in the XR domain by bringing together Meta’s platform with its content and service capabilities from its TV business.

Zuckerberg also planned to meet with Samsung Electronics Chairman Lee Jae-yong to discuss cooperation in AI, memory chips, and XR businesses. Meta has unveiled plans to develop its own Artificial General Intelligence (AGI) and design a new AI chip. Samsung, on the other hand, has established a new AGI research and development unit in Silicon Valley.

Zuckerberg was expected to hold talks with representatives from five XR startups and meet South Korean President Yoon Suk-yeol before leaving for India. The collaboration between Meta and LG signifies a significant step towards innovation and advancement in the XR technology sector.

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